BMK 241 Principles of Advertising

Prerequisite: Eligibility for ENG 101
3 credits

This course examines the impact and role of advertising in marketing, business and society. Emphasis is placed on the strategic use of major media and the creative aspects (art and copy) of an advertising campaign. Within a defined set of parameters, students are expected to form an advertising agency and develop a comprehensive marketing and advertising campaign for a product or service of their choice.