Dec 01, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog

COM 217 Writing for Advertising and Public Relations


Prerequisite: ENG 101  
3 credits

Identifying creative ideas for advertising and public relations campaigns and executing them with compelling, well-crafted writing is the primary focus of this course. Working in teams and individually, students will create campaigns for a variety of products, services and social causes in print, radio and television media. They will present their work to the class and participate in discussions of the other students work. In addition to building writing skills, the course will provide a solid understanding of what it is like to work in the advertising and public relations fields.