Apr 23, 2021  
2019-2020 Catalog 
2019-2020 Catalog

HSP 244 Meeting, Convention and Special Events Management

Prerequisite: ENG 101 
3 credits

This course defines the scope and segmentation of the convention and group business market. It describes the marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs, as part of meeting and convention services. Not offered every semester.