2018-2019 Catalog [ARCHIVED CATALOG]
Business Administration: Option in Marketing A.S.
The Business Administration associate degree program is designed for students who plan to earn a bachelor's degree in business. It provides a liberal arts background consisting mostly of courses normally taken in the first two years at a baccalaureate college or university. In addition, students will take general business courses. Students in this program may elect to focus in one of three areas: marketing, management, or finance.
Advanced business courses should be taken at the institution to which the student wishes to transfer to obtain the baccalaureate degree. Students should be familiar with the requirements of the institutions to which they will transfer. Therefore, students should see an advisor before choosing elective courses because each transfer institution may have specific requirements.
Students should have a foundation in mathematics before entering this program.
Upon successful completion of all the Business Administration degree program requirements, graduates will be able to:
- Prepare and interpret financial statements;
- Understand and discuss financial issues;
- Understand the American legal system and its impact on the operations of American and international business. Understand and apply principles of tort law, contract law, the uniform commercial code, law and government regulation;
- Examine and assess the role of fiduciary duties and ethical and social responsibilities;
- Analyze principles, techniques and major functions (planning, organizing, lending and controlling) of business enterprise management, improve decision-making, problem-solving and team-related skills;
- Understand marketing methods and institutions, including analysis and interrelationship of the marketing mix with consumer behavior;
- Demonstrate computer skills in word processing, electronic spreadsheets, general ledger accounting system and presentation software. Use the Internet for business purposes, including research, marketing and stock market analysis;
- Demonstrate an understanding of the United States economic system, its functions and impact on the global economy; and
- Demonstrate proficiencies in all aspects of business communication, professional business etiquette and business presentations.