Feb 21, 2024  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

BMK 201 Principles of Marketing

Prerequisite: Eligibility for ENG 101 
3 credits

This course analyzes the marketing mix (product, price, distribution and promotion) from the managers point of view, with an emphasis on strategic decision-making. Students analyze real-world marketing issues and study factors impacting marketing decisions. Additional topics include: market research, ethics and global marketing.